Parce isn’t just rum, it’s Colombia in a
bottle.
It’s the passion of our people, the energy that launches Latin superstars into the world, the roar of a stadium when our national team scores, and the rhythm of Colombian music that makes the planet move.
This is the adventure of discovering Colombia — our seas, our sun and mountains, our Latin spirit, and our unstoppable good vibes — and sharing it with every corner of the world.
Every drop reminds us who we are:
Brave, joyful, and resilient — full of passion and heart. It’s a celebration of our heritage, the rhythm of our culture, and the pride of a nation that has never stopped inspiring the world. Parce represents our pride, our fire, and our flavor. Colombia doesn’t just make good rum, we make the best of them all: PARCE RUM.
PARCE Was Born Among Friends
Three brothers and one parcero, in love with Colombia — its beauty, its people, and that unique way we have of celebrating life.
Inspired by the warmth, hospitality, and laughter shared in every toast, we decided to create a rum worthy of this land — a rum made to be enjoyed among friends, as it should be.
Since then, we’ve done nothing but stay in love with Colombia — living it, celebrating it, and honoring it in every bottle we share with the world.
Salud, Parce!
Patrick, Jaime, Jim & Brian