Colombia is the happiest country on earth. According to a 2013 poll by WIN/-Gallup International Association, Colombians are almost twice as happy as the world average. We think it’s the rum. As the country's premier rum, Parce shares the optimistic and friendly values of Colombia and aims to share those with the rest of the world.

Every drop of rum in our bottle of 8-year has been aged for eight years, and every drop in our 12-year has been aged for a dozen years. We use all natural flavors and don’t add any ingredients that can’t be derived from pure sugar cane. Regardless of industry loopholes that other spirits use to market their product, Parce stands by the value in creating a rum that is ultra-premium in every sense of the word.

Parce values time spent with those close to us and aims to bring people closer together through good times. This commitment to human connection is reflected in its name, which means friendship in Colombia, as well as its origins, the company having been founded by close friends and brothers. Moreover, Parce is committed to the ecological well-being of Colombia (and the world), donating a portion of its profits to planting trees in regions in need—over 20,000 to date.