our values

Featured

Colombia is the happiest country on earth. According to a 2013 poll by WIN/-Gallup International Association, Colombians are almost twice as happy as the world average. We think it’s the rum. As the country's premier rum, Parce shares the optimistic and friendly values of Colombia and aims to share those with the rest of the world.

ULTRA-PREMIUM

Every drop of rum in our bottle of 8-year has been aged for eight years, and every drop in our 12-year has been aged for a dozen years. We use all natural flavors and don’t add any ingredients that can’t be derived from pure sugar cane. Regardless of industry loopholes that other spirits use to market their product, Parce stands by the value in creating a rum that is ultra-premium in every sense of the word.

HUMAN CONNECTION

Parce values time spent with those close to us and aims to bring people closer together through good times. This commitment to human connection is reflected in its name, which means friendship in Colombia, as well as its origins, the company having been founded by close friends and brothers. Moreover, Parce is committed to the ecological well-being of Colombia (and the world), donating a portion of its profits to planting trees in regions in need—over 20,000 to date.

Uncompromised Quality

Arthur and Brojen developed an exclusive blending process to craft aged rums that would delight the palates of both Colombians and international spirits aficionados.

Each expression is carefully blended so that every bottle remains true to each line’s vision and flavor profile. When necessary, we’ll add small amounts of caramel and sugar sourced only from sugar cane itself— not unlike cognac. Given the complexity of finding the perfect balance between light and heavy rums to create our signature 8-Year and 12-Year rums, additions are batch-dependent, and only added at a level to maintain quality consistency between each and every batch we craft. After rigorous and detailed quality control, Arthur & Brojen test and approve all batches before the final stage of the blending process.

contreebuting forever

Beyond creating exceptional rums, Parce is committed to the ecological well-being of Colombia.

With each bottle you purchase, Parce helps in the reforestation of Colombia by planting native species trees across the country. Together with Contreebute, Parce has planted over 22,000 trees to date, with many more to come.
www.parcerumtrees.com

Colombia is sacred

Parce was founded by three brothers who simply put, were quite taken with Colombia.

Inspired by its beauty and the warmth and hospitality of its people, they wanted to share the time-honored tradition of celebrating quality rum with others. The brothers found the perfect partners in a father-and-son duo of master blenders from Bogota. Arthur and Brojen Fernandes Domecq have a combined history of more than 50 years working with fine rum.